Your Market Listens to the Radio: The people who buy your product or use your service listen to the radio. According to the Radio Advertising Bureau “radio reaches and impressive 91% of all Americans age 12 or older every week.” They go on to say that “Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options.”
Radio is Targeted: Advertising on Maine’s Big Z allows your messages to be tailored and localized. Businesses in our area remark that their customer base mirrors our coverage area which means they are not paying for areas that are not important to them.
Radio is the Anywhere, Anytime Medium: The accessibility of radio enables listening to occur in places that other media may have difficulty reaching, for example your target customers don’t read a newspaper while driving, nor do they watch TV when they are working in the garage or in the garden. In the car, at the office and at home, you can reach your customer throughout the day or night.
Radio Offers Promotional Opportunities: A “live broadcast” at your location, sampling your product on air...are hard to do with social media, print or television. At Maine’s Big Z our remotes are like no others. They are 3 hours and include 5 breaks per hour. In addition to inviting listeners to “come on down” we interview the “host” of the event, store opening, open house, etc and their employees…the attendees…PLUS we record the interview so that the client can listen to it after the event.
Radio Builds Relationships: When someone walks through your door, you don’t hand them printed material…you talk to them. In fact, a radio commercial can bring your product or service to life.
Radio is the Pulse of the Community: Maine’s Big Z is live and local so it reflects the community. People tend to listen to their local radio stations to find out what is happening in their community such as special events, news, traffic updates, weather reports, local sports action and of course to hear their neighbors and community leaders interviewed on The Breakfast Club
Radio is Cost Effective: At locally owned Gleason Media, we understand advertising works by frequency. That is why we offer affordable radio opportunities on Maine’s Big Z (92.7 & 105.5), WOXO’s The OX (96.9 & 100.7) and SportsTime780. We customize for every budget. Nothing we do is “cookie cutter”.
Added Value: When you advertise on Maine’s Big Z an interview on The Breakfast Club will be included at no additional cost.